“Tropiness” is the pursuit of production in the industrial age. Garment factories like big orders. This is in line with the principle of economies of scale. Only when the number of individual orders is large, the production efficiency can be improved, the raw material costs can be reduced, and the corresponding management costs and service costs can be reduced. It can also be diluted. Over the years, many large-scale garment factories do not like small orders, but today, large orders are becoming less and less, and many varieties and small batches have become the norm. As a garment manufacturing enterprise, it is meaningless to continue to pursue quantity. How to deal with the new normal and find a way to respond is a wise move.
The market environment has changed dramatically:
The current market environment has undergone tremendous changes, which are manifested in two aspects. One is that market demand is becoming more and more personalized. With the development of society, consumers are moving towards personalized consumption from the previous convergence consumption; second, consumers It is changing from the previous price doctrine to the value-oriented, especially the younger generation who has gone to the society today. They are becoming the main consumers of the individual era. They have completely incompatible with the consumption habits that their fathers insist on. Quality and personality are their consumption. Mainstream. These changes in the market have resulted in a continuous increase in the number of small orders for clothing orders.
The impact of the Internet on the consumer environment is also enormous. With the booming consumption of the Internet, the long tail effect has also spawned diversified production on the supply side of clothing. In the traditional clothing retail, due to the limited space of the store, the category of clothing is unlikely to be too much. Brands often only choose the style and size that suits most people, and online retailing breaks through the limitations of space, not only can display more products. The types, while also breaking through the geographical limitations through the network, these factors have promoted the rapid development of personalized consumption.
Economies of scale have met development constraints, and personalized customization has brought new opportunities:
Economies of scale contributes enormous value to the development of the world, but everything has two sides. On the one hand, large-scale production brings cost advantages to manufacturing, making price competitiveness extremely advantageous, and allowing people all over the world to enjoy the price of goods. On the other hand, the ever-expanding production capacity has reached the limit, and the overproduction is very serious. The clothing inventory has been a problem for many years. It has not only eroded the profits of the industry, but has even caused many enterprises to be unable to continue and be forced. close the door. At the same time, rising labor costs also make low-cost competition impossible, so higher value-added customized production is a new direction. A number of AMOR technology services companies have achieved success in transformation, including Lu Thai, Huichuan, Winner, Nanshan and so on.
The arrival of the industrial Internet is expected to change the ecological position of many clothing manufacturers. When the Internet becomes a commercial infrastructure, every clothing company can customize clothing for consumers around the world through the Internet. The profit of the clothing factory will be greatly enhanced, and the competitiveness of the clothing industry will be greatly enhanced. Customized transformation of the apparel industry not only can meet the individual needs of the consumer market, but also can effectively reduce product inventory, and can greatly increase its own profit margin. There is also an invisible advantage, which is to greatly increase the turnover rate of funds. Traditional clothing companies sell their clothes to the warehouse and sell them slowly. It usually takes months or even a year to recover the funds. Customized products are usually delivered in a week or so, or even received. Re-production of goods, the turnover rate of funds is greatly improved, and the competitiveness of enterprises will certainly be higher.
The problems and technical solutions for customized production:
There are many problems in customized production, including material inventory and production management. The biggest obstacle is the layout design. Due to the variety of styles and the individuality of the size, it is necessary to realize one dress and one person. If you use a traditional CAD system, the workload will be very large. Some companies say that the big version of the big data is actually a dense storage type, which pushes the magnifying type in advance. Pushing these numbers does not only require a lot of work in advance, but no matter how many types, it is impossible to solve the problem of the fit of the special population.
The best solution for solving one-person version is parametric design. The intelligent template is realized by parameterized software. After inputting human body data, the intelligent pattern can automatically modify the size and shape of each part according to the data, and achieve a true one-person version. AMOR custom CAD system is the most mature parametric design system. The AMOR system can quickly establish the basic pattern model and component library. By importing the spreadsheet or directly docking the database to automatically read the data, the system can quickly and automatically complete the pattern combination and Modifications are not only extremely fast, but the most important thing is to be able to accurately process special patterns, so that customized clothes are more in line with the human body.
To achieve mass customization, it is necessary to solve the data intercommunication from volume data to layout design and production process. AMOR technology provides a customized solution to solve this problem: retail terminals can select customers through 3D order platform The required styles, components and fabrics, the system can intuitively present the final ready-to-wear effect, and then follow the system prompts to complete the volume step by step, and finally through the online payment, complete the custom order. The factory can read the cloud order data and style information through the AMOR customization system, and then quickly and automatically complete the revision and nesting, and then send it to the automatic cutting machine, complete the cutting and enter the intelligent assembly line, and finally send the finished garment to the customer.
The path and method of custom transformation:
In recent years, the transformation of clothing customization is very hot, but how to turn? What are the paths and methods? We have accumulated a certain amount of experience in the process of customizing ourselves and providing solutions for many companies, and roughly summarized the following points:
1. Use a standardized way to make personalized products. First, the product category should not be too much. It is better to have limited choices of conventional products. Add some personalized components based on the basic models, such as how many shirts can be used. There are a variety of collar types to choose from. The fabric type can be slightly more than the ready-to-wear type, but it needs to have the main color, which makes it easy to increase the sales volume.
2, ready-to-wear + customization is the current best business model. Before the full realization of intelligent production, the cost of customized production is still relatively high, and the consumer body of sixty or seventy percent is relatively standard. This part of the standard body type of consumer chooses ready-to-wear to meet the demand. Customize as necessary, unless consumers of these size standards require more personalized styles or designs. Consumers who are not able to choose a satisfactory type or style in their ready-to-wear are more suitable for customization. To put it another way, traditional clothing retailing, adding custom business, can greatly improve the customer’s conversion rate, of course, profits can be greatly improved.
3. The production brand enterprises have greater advantages in customization. Customized transformation needs to realize the seamless connection between business data and production data, and correspondingly need to realize the integration of various systems. Since the production enterprise has a complete production system, through the transformation of the digital system, it can be in the original equipment, manpower, etc. Customized production based on the basis. Moreover, production-oriented enterprises can effectively reduce costs by stocking the main fabrics.
4, custom business selection online and offline combination is the mainstream direction. On-line data integration can be achieved, while offline can achieve a better experience, so it is easier for traditional clothing retail stores to add custom services than pure Internet customization. After the customer arrives at the store, they can get more accurate data than the simple ones by trying on the standard clothing. Because of the reference, it is easier to get the customer’s dressing habits. Moreover, through face-to-face communication, consumers can be better selected and matched, and the trust of customers will be enhanced.
5. Progressive system upgrades are easier to succeed, but the top-level design of the digital system needs to be done in advance. The most critical ordering systems and CAD systems need to be prioritized. After the orders are gradually increased, the process system and production execution system are considered, which reduces the investment risk and reduces the difficulty of the organization. The purpose of the top-level design is to achieve better data integration, avoid data silos, and optimize processes as much as possible to reduce complexity.
The vigorous digital revolution has spread to almost every industry. As one of the most basic industries, there are a large number of employees in the garment industry, a wide distribution of enterprises, and a large output value of the industry. The digital technology revolution of clothing enterprises is of great significance.